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China’s Marketing Strategies in the Digital Age that Boost Their Economy

Given, that the most generating factor of today’s world and business is the revolution of the digital technology. Focusing on the side of business, new technology has so much to offer, these are innovations, retention of sales and customers, competitiveness with the fast developing world and even threats. This topic will let you correlate the China, Marketing and Economy in one stop through knowing the country’s marketing strategies in the modern era, which helps boost their known strong economy.

Advertising all gone digital with the use of smartphones

From the beginning of smartphone revolution, there was a vast increase with the mobile channel expenses and that made the industry so positive about having more of the reserved budgets that will be used purposely for the digital advertising for the growth of smartphone users have indicated so much hope with the industry to boost with all sophistication.

The new move is the team up of Kaixin and Lipton. Kaixin is the China’s one of its largest website for social networking having more than eighty million users all over the country. The trend started from October to December, when themajority ofKaixin users enjoy sending their virtual teabags of Lipton to their friends.After the event, the total teabags sent by all users who joined reached the amount of three hundred eighty thousand teabags sent during thecampaign which were able to attract other fans of almost thirty thousand, and also reached total site visits of two hundred eighty thousand. Lipton is known to have online shops in PaiPai and Taobao, known to be the country’s two of the largest platforms of e-commerce.

The world of interconnections

Even the country’s traditional media groups are now enjoying the vast growth with their industry. One of the reason why newspaper company of century Business Herald with a huge circulation in the country has been aiming to give the advertisers the advantage of using a full digital content as well as platforms with multiple channels and finally, contents that are capable of creating links from the clients down to the readers. The chief technology officer of the firm once told that there is big possibility that in the future, you will never settle seeing the car on the newspaper with plain and in one dimension view, the development will give you a 3D view of the product on the online sites.

The boost with the digital marketing strategies in the country has helped a lot for the country’s boomed economic development with full competitiveness with the world of digital era.The country is expecting much and proven much with their digital competitiveness to the point that the telecommunications and IT companies have been receiving huge support from the government and the people. Every company in the country are now expected to have the online version of their stores, thus, the same from the western countries, China also is enjoying great sales and shopping experiences sure to last.