When it comes to SEO in international markets, the guidelines and rules might vary. This is the case in digital China, where they have Baidu as a guide. Baidu is a very popular search engine based in China, and the way it has built “branches” in the digital space can be compared to Google. With this said, Search Engine Optimisation is a completely different game with its use of characters and the nature of how they show results on the search engine.
The world of Baidu
Baidu has a lot of products that involve SEO. There’s Baidu Baike, which is their version of Wikipedia, and this is involved in how they do Search Engine Optimization. They also have their own version of Yahoo Answers named Zhidao, and of course, those who are searching questions on the platform will yield results that are based on SEO. The China-based platform is an alternative since the country has high restrictions when it comes to internet use. It comes to no surprise that the nation decided to create their home-based versions of global platforms instead.
Baidu and Google have a lot of similarities in terms of how they do SEO. Both have deep metrics and a unique style of arranging keywords. They also produce rich data that anyone can get access to. They have metrics when it comes to page titles, and both have the ability to start link building campaigns – which is an essentially method when it comes to Search Engine Optimization. If practitioners aren’t able to follow the specified parameters, Google has something called Google Penalty Recovery. The digital giant gives those who violate these parameters a chance to redeem themselves. Baidu has something like this as well.
The need for rules
Some of the no-no’s when it comes to Google Penalty Recovery and Baidu’s set of rules are publishing too many ads and producing content related to your link that are not at par. Both of the search engines are very particular when it comes to violations, and they have harsher “punishments” for those websites that create too much spam. They could also be reprimanded if they post irrelevant content on their website for the sake of getting traffic and hits. Given this set of rules, practitioners now have an even playing field among one another. With the help of Google Penalty Recovery and the Baidu-equivalent, those who are currently practicing SEO are sure to be using ethical and fair methods. It’s just simply a way of ensuring that no one is hijacking the algorithm.
Why it’s important
One may ask why there is a need to regulate Search Engine Optimization. There are tons of brands that are trying to compete in the SEO game, so there is a need for a set of rules to make sure that everybody is playing fair. Google Penalty Recovery gives them a chance to un-do their violations so that they could be educated on how to do it right next time as well. The Baidu SEO guide as well as Google’s is two things that must be followed to a T. For any person who plans to get in the game, they must know about these two guides thoroughly before trying to execute any time of campaign.